Slide 1 of 10 Taming the Internet. Slide 2 of 10 Overview Specific products include Directories, Intellectual Capital Collections, and annotated reports.

Slide 1 of 10

“Taming the Internet”

Slide 2 of 10

Overview

Specific products include Directories, Intellectual Capital Collections, and annotated reports (Fiducitations).

Fiducité has rolled out its Global Financial Services Industry products and services set in 2001 and will begin additional industries/functions in 2003.

We filter all our services with our Guides’ “native intelligence”.

Fiducité solves the problem of researching

professional topics on the internet

Slide 3 of 10

Universe of Web Material In or About the Industry*

0

5

10

15

20

25

30

35

40

45

50

1999 2000 2001 2002 2003 2004 2005

Total Web Sites(thousands)

Total RelevantDocuments(millions)

Source: Fiducite*Source: Fiducité - Global Financial Services Industry Only

Slide 4 of 10

The Internet Information Problem

Every piece of content intended for paid or free public consumption will be available on the web

Professionals search for market, competitive, and technical information Essential part of job

Existing Internet tools/portals/search/directories are primarily focused on consumers The size of the consumer market has attracted many players who have

neglected or not understood more specialized markets

The Internet is a vast, constantly changing library of over 2 billion URLs and

growing every day.

Slide 5 of 10

Existing Tools for Professional Search/Inquiry on Web are Poor

Major search engines:

Too big, no selectivity

Lack industry knowledge or focus

Human guides non-existent

Don’t use the professional approach

Vertical finder sites and portals are generally incomplete and not maintained

Popular directories like Yahoo and the Open Directory are incomplete, voluntarily input, and are moving to

paid-for-placement.

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“Invisible Web” Could be Valuable

Registration required

Databases needing a two-step query

“Unimportant” pages on sites

Dynamically generated pages

PDF and Postscript documents

Not reached by portals; not searchable by engines

More relevant to professional search applications

Fiducité reveals all these through registering, creating queries, and deep indexing

Estimated to Be between 2 to 6 times the size of

the visible web.

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Professionals Spend an Hour/Day or More Surfing the Web - Excluding Personal Needs.

Financial Institutions Consulting GroupSize : 900 professionals worldwideCurrent Tools: Uses numerous content/info sourcesFrequency of use: Web search always tried in every studyTop Four Issues: Finds bookmarks useless No portal exists for them Search engines mainly useless too Must clip good paper articles from media

Common Problems: WASTED TIME INFORMATION NOT FOUND

LACK OF CLOSURE

Solution: Fiducité Services

Case Study :

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How Does Fiducite Do Its Work?

Complete URL directory for entire global industry

Extensive document database, including selected news feeds, trade media, conference presentations

More sophisticated, tailored search function Word/phrase match Focused query

Vertical Ontology of concepts, synonyms, acronyms Annotated, indexed database Human guides to assist users Detectors for specialized pages, e.g. tables, charts Personalization features, e.g. subscriptions and alerts Ad hoc services

Slide 9 of 10

We Augment Content Aggregators

Professional Users from

multipleindustries;

Pay for connection and content

together

Thousands ofTrade Press &

MediaSources:

Direct Sale

Professional Users from

multipleindustries;

Pay only for resource tool

AllSources ofAny Type:

Direct Access via Internet

The Old World

The World Expands

Slide 10 of 10

“Taming the Internet”

Please feel free to contact Fiducite:Ray Ferrara 978-369-4211 ext. 21 [email protected]