Documents Toyota Long Drive

MANAGING FOR THE LONG TERM | Lessons from Toyota’s Long Drive marketed bigger, better-looking, and plusher cars than Toyota did – although its soulless creations were…

Documents Lessons From Toyota's Long Drive.pdf

1284 Watanabe.indd 741284 Watanabe.indd 74 6/7/07 9:15:58 AM6/7/07 9:15:58 AM 1284 Watanabe.indd 751284 Watanabe.indd 75 6/7/07 9:16:13 AM6/7/07 9:16:13 AM 76 Harvard Business…