DOCUMENT RESOURCES FOR EVERYONE
Documents tagged
Business Digital marketing ua

1. Digital marketing introduction 21 November 2013 UA 2. Digital marketing is dead. It’s just marketingPresentation12 3. Consumers don’t make a distinction between on-…

Business Marketeers challenges, role and trends 2010

1.Marketing in a post-crisis world Consumer Goods marketers’ role, trends and challenges June 20092. Marketers must balance and manage various pressures Marketers’rolefrom…

Business D04 Top 50 Centres

1.1 TOP UK SHOPPING CENTRES (BASED ON ADVERTISING SPEND) Prepared For: Standard Life Investments Prepared by: AW Media Date: 2 June 2009 2. 2 • This document details an…

Technology Crossmedia case study (Google for O2) 2012 Czech Republic

Cover Slide Cross Media Efficiency Study . âUnderstanding efficiency of media channels in the 360° integrated campaignâ Jun-Aug 2011 1 1 Background 2 Reach & Frequency…

Documents A Hierarchical Marketing Communications Model of Online and Offline Media Synergies 2009 Journal of....

ca y ,⁎ vis, keti tisin We budget. We also develop three hypotheses on the effects of within- and across-media synergies on both the total budget and its allocation. We…

Documents Main focus points

Young Lions 2014 MEDIA Competition Main focus points BUSINESS Increase in sales MARKETING Generate trial COMMUNICATIONS Positive emotional engagement by highlighting the…