1. 2. Started in Michael Dell’s dorm room at the University of Texas in 1984 Grossed $75 million in sales in 1985 Made the Fortune 500 in 1992 Ranks 2 ndin computer…
Slide 1 C HAPTER 2 MAJOR BUSINESS INITIATIVES Gaining Competitive Advantage with IT Slide 2 O PENING C ASE : D EATH OF A T RAVEL A GENT Because consumers are now “empowered,”…