Documents Chapter 4 McGraw-Hill/Irwin Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights...

Slide 1 Slide 2 Chapter 4 McGraw-Hill/Irwin Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. Slide 3 Learning Objectives 1. Three tiers of environmental…

Documents Chap004- Chap004-The External Environment [Compatibility Mode]

Chapter 4Chapter 4 The External The External EnvironmentEnvironment Learning ObjectivesLearning Objectives 1. Three tiers of environmental factors that affect firm performance…