Marketing Performance Marketing: Getting Your Program Off the Ground

1. Performance Marketing Getting your program off the ground, part 1 Jon Levine Director of eCommerce All Inclusive Marketing 2. Today You Will Learn • Differences in how…

Documents 27847.pdf

Financial Intermediary Controls and Compliance Assessment Engagements 2014 Copyright © 2014 by the Investment Company Institute. All rights reserved. I. Introduction ............................................................................................................................................…

Documents Web Metrics Web Analytics Why Measure? What Can We Measure? Who Measures?

Slide 1 Web Metrics Web Analytics Why Measure? What Can We Measure? Who Measures? Slide 2 Why Measure? Return on Investment Most common reason for establishing metrics is…