1.Managing The Marketing MixLecture 2: Product and New Product DevelopmentDr. Martin J. Liu Lecturer in Marketing 2. ReviewIntroduction Marketing Mix:The set of controllable…
The Grounded Theory Method (GTM) was ‘discovered’ in the 1960s, as Barney G. Glaser and Anselm L. Strauss titled their pioneering book, and simultane- ously conveyed…