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Pretes, Michael. 1994. “Postmodern Tourism: The Santa Claus Industry.” Annals of Tourism Research 22(1):1-15. Pergamon Annals of Tourism Research, Vol. 22, No. 1, pp.…
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Student number: 366756 Introduction Disney is one of the most successful companies, which effectively apply sensory branding (Lindstrom, 2010). Apparently, this is one of…
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