Documents Strategic Marketing

CONCEPTUAL/THEORETICAL PAPER Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises Rajan Varadarajan Received: 20 April…

Documents Strategic Marketing and Marketing Strategy - Domain, Definition, Fundamental Issues and Foundational...

CONCEPTUAL/THEORETICAL PAPER Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises Rajan Varadarajan Received: 20 April…