Documents Marketing planning_and_strategy

1. 1CHAPTER ONEMarketing and theConcept of Planning Three women and a goose make a marketplace. ITALIAN PROVERBand StrategyOver the years marketers have been presented with…

Documents DBA1601

DBA 1601 MANAGEMENT CONCEPTS 1Anna Universtiy Chennai Preface This course consists of five units. The first unit introduces the concept of management, its features and functions.…

Documents DBA1601

DBA 1601 MANAGEMENT CONCEPTS 1Anna Universtiy Chennai Preface This course consists of five units. The first unit introduces the concept of management, its features and functions.…