Documents Advertising Effectiveness

Measuring The Effectiveness of Advertisement Objectives To understand reasons for measuring promotional program effectiveness To know the various measures used in assessing…

Education Evaluation of advertisements

Mr. Amit Garg Assistant Professor, Deptt. of Management Studies, Malout Institute of Management & Information Technology, Malout - 152107 Distt. Muktsar (Punjab) 84271-05002…

Documents Advertising and Marketing Research(Maam)

Methods/Techniques of Marketing Research Desk Research Field Research Observation Method Experimental Method Basic Types of Marketing Research Primary and Secondary Research…