Education Day1 ad stream_1615_how_social_networking_zenithoptimedia

1. “How social media can inform and enrich our market intelligence” Frederic Joseph Chief Digital Officer WW Interact Barcelona 8th June 2011 2. Digital life cycle Tracking…

Business Social media listening - How social media can inform and enrich our market intelligence

1. Interact BarcelonaFrederic JosephChief Digital Officer WW8th June 2011 2. Agenda Paid Owned EarnedHow to make sense of all the noiseOpportunitiesParadigm shift 3. Digital…