Slide 1M 3.03 & 3.04 Slide 2 Changing Products Keep up with changing consumer preferences Keep up with changing technology Keep up with competition Slide 3 Product Mix…
1. 1.06 Positioning 2. Terms Brand: name/words/symbol that identifies an organization and its products Brand awareness: making target market recognize and remember…
Tomas Dmoch THOMAS DMOCH Thomas Dmoch How to measure Brand Positioning? 1 Good afternoon, ladies and gentlemen, I am pleased to talk about the measurement of brand positioning.…
Slide 1 1.06 Positioning Slide 2 Terms Brand: name/words/symbol that identifies an organization and its products Brand awareness: making target market recognize and remember…