Documents Hofstede Model in Advertising

Applications to global branding and advertising strategy and research Marieke de Mooij and Geert Hofstede The Hofstede model Recent years have seen increasing interest in…

Documents Global Marketing

GLOBAL MARKETING A PROJECT REPORT Submitted by: Amit Kumar Singh, Anupam Samanta, Rajesh Kumar, Ravi Ranjan, Shivshendu, Vandana, Rima, Supriya, Madhu, Arun Of Semester 1…

Documents Marieke de Mooij and Geert Hofstede - The Hofstede model Applications to global branding and...

� 85 International Journal of Advertising, 29(1), pp. 85–110 © 2010 Advertising Association Published by Warc, www.warc.com DOI: 10.2501/S026504870920104X The Hofstede…