CONSUMER BEHAVIOUR ON BINGO CHAPTER-1 TABLE OF CONTENTS CHAPTER CONTENTS PAGE NO 1 Consumer behaviour 1.1 steps in consumer buying process 1.1.1 Need recognition 1.1.2 1.1.3…
Chapter – 1 Rationale And Scope of the Study 1.1 INTRODUCTION Today’s market is changing at an incredible pace. Companies operate in a Darwinian market place where the…
A STUDY OF CONSUMER’S PREFERENCE AND SATISFACTION TOWARDS VARIOUS CELL PHONE SERVICE PROVIDES SUKUMAR M.Com., M.Phil., PGDCA COIMBATORE, TAMILNADU, INDIA CHAPTER – I…
Successful marketing strategy begins with an understanding of the market consisting of the customers with different life styles, background and income levels for the goods…