Marketing Chapter 16 Advertising Public Relations and Sales Promotion 2014

Chapter 1 Lamb, Hair, McDaniel Chapter 16 Advertising, Public Relations, and Sales Promotion 2013-2014 © 2014 by Cengage Learning Inc. All Rights Reserved. 1 Discuss the…

Documents Chapter 16

1. ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS C HAPTER 2. TYPES OF ADVERTISEMENTS Advertising – Definition? Two types 1)Product Advertisements Purpose isa)Pioneering…