Documents Customer Profitability & Customer Relationship Management at RBC-Full (1)

CUSTOMER PROFITABILITY AND CUSTOMER RELATIONSHIP MANAGEMENT AT RBC FINANCIAL GROUP Research Associate Lisa Brem prepared this case under the supervision of Professor V.G.…

Documents Customer Profitability & Customer Relationship Management at RBC-Full (1)

CUSTOMER PROFITABILITY AND CUSTOMER RELATIONSHIP MANAGEMENT AT RBC FINANCIAL GROUP Research Associate Lisa Brem prepared this case under the supervision of Professor V.G.…