INTERNATIONAL MARKETING COMMUNICATION By: Radhika Arora International Marketing Communications (IMC): is the coordination and integration of all marketing communications…
Chapter 10 Marketing communication and personal selling Learning objectives 1 Discuss the role of promotion in the marketing mix 2 Discuss the elements of the promotional…
What is Promotion? AIDA, Pull and Push Strategies The Role of Promotion Promotion Promotion Strategy Promotional Strategy Creates Competitive Advantage! Competitive Advantage…
Marketing Communications Promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit…