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Business International Marketing Communication and its process..promotional tools

INTERNATIONAL MARKETING COMMUNICATION By: Radhika Arora International Marketing Communications (IMC): is the coordination and integration of all marketing communications…

Documents Chapter 10 Marketing communication and personal selling.

Chapter 10 Marketing communication and personal selling Learning objectives 1 Discuss the role of promotion in the marketing mix 2 Discuss the elements of the promotional…

Documents What is Promotion?

What is Promotion? AIDA, Pull and Push Strategies The Role of Promotion Promotion Promotion Strategy Promotional Strategy Creates Competitive Advantage! Competitive Advantage…

Documents 1 Marketing Communications. 2 Promotion Communication by marketers that informs, persuades, and...

Marketing Communications Promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit…