Documents Chapter 7 Marketing Channel Strategy and Management BY Roger A. Kerin and Robert A. Peterson Assoc.....

Slide 1 Chapter 7 Marketing Channel Strategy and Management BY Roger A. Kerin and Robert A. Peterson Assoc. Prof. Dr. Teoman Duman Students: Iskra Handukic, Nedzma Begic…

Documents Chapter 7 Marketing Channel Strategy and Management.

Slide 1 Chapter 7 Marketing Channel Strategy and Management Slide 2 7-2 In this chapter, you will learn about… 1.The Channel-Selection Decision The Design of Marketing…

Documents Chapter 7

Chapter 7 Traditional Marketing Channel Designs Producer Ultimate Buyers Retailers or Dealers Distributors or Wholesalers Brokers or Agents 7-6 The Design of Marketing Channels…