1. ByYupin Chancharoensin Center of Academic Resources 2. Library has a lot of resources / services but cannot make users know and use what we have 3. What is marketing?…

Getting Started Getting Started Projects 7 1 Detailed Requirements for Assignment In small groups (no larger than three students) or individually produce and market a product,…

PRODUCT MARKETING PRODUCT LEVELS AUGMENTED ACTUAL CORE Adapted from Kotler, 1994 TYPES PRODUCTS: Convenience goodsâ e.g., Shopping goods-- e.g., Specialty goods - e.g.,…

Getting Started Getting Started Projects 7 1 Detailed Requirements for Assignment In small groups (no larger than three students) or individually produce and market a product,…

The ART of Marketing. Harold Simpkins Senior Lecturer Jordan LeBel, Ph.D. Associate Professor John Molson School of Business Concordia University The MARKETING of art. What…