Technology Tablets: Landscape, Behaviors and Trends

1. SSLA Tablets 101 Lunch + Learn TABLETS 101 1 2. HISTORY 2 3. 3 “Floyd sometimes wondered if the Newspad, and the fantastic technology behind it, was the last word in…

Technology Mentor Presentation: How to Focus on the Consumer

1. A CONSUMER-FIRST APPROACH TO MOBILE STRATEGY Putting people at the center of our communications strategies@kaylam Thursday, November 21, 13 2. MEANINGThursday, November…

Marketing A consumer-first approach to mobile strategy.

1. A CONSUMER-FIRST APPROACH TO MOBILE STRATEGY Putting people at the center of our communications strategies@kaylam 2. MEANING 3. CREATE RELEVANCE 4. CONTEXT 5. UNDERSTAND…