To satisfy the needs of their users, it is imperative the media know them well. Research already shows that the total is more than the sum of individual parts – users are…
1. WHAT IS GAME CHANGERS? The Game Changers series is an annual exploration of what’s driving change in the world of brands 2. THE NEW MAINSTREAM We set out to determine…
1. THE VALUE OF A FACEBOOK FAN 2013:REVISITING CONSUMER BRANDCURRENCY IN SOCIAL MEDIAAPRIL 2013 2. 27 West 22nd Street, Floor 7, New York, NY 10010 • 212-798-1414 • syncapse.comAudience…
1.U l kn te i a ino ig h H s ncc p S pr o sme O p r ntu e- nu r p ot i C u y Wh t o -i Id s i A e eig s b u B i ig a T pTe n ut e r Tln U A o t ul nrrsl dR l i sis ho g S…
1. A digital life of a super IG’er Team #12 Brand: Instagram • BA-BHAAI1033U - Copenhagen Business School • MARKETING FOR STARTUPS • Professor: Sharon M. McIntyre,…