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Documents Super Bowl Ad Hangover

1. VB&P SUPER BOWL XLVII STUDYSurvey FindingsJanuary 2013 2. METHODOLOGY & APPROACHConducted online December 7-11, 2012.1,000-person sample size that demographically…

Social Media Social Media in PR and Marketing

1.Utica College PRL 408: Social Media Thomas ArmitageWeek #2 February 5, 20142.           Let's talk Super Bowl Past week's articles…

Documents Promotions 2.0 Team Digital

1. PROMOTIONS 2.0 The future of interactive marketing 2. The Big Shift Advertising isn’t what it used to be 3. ew technologies,Nd media, and a newfragmente owered consumers…

Documents VB&P 2013 Super Bowl Study

1. VB&P SUPER BOWL XLVII STUDYSurvey FindingsJanuary 2013 2. METHODOLOGY & APPROACHConducted online December 7-11, 2012.1,000-person sample size that demographically…

Food Leveraging the Second Screen to Drive Brand Lift

1. According to Symphony Advanced Media, greater than 30% of Super Bowl viewers used Facebook and/or Twitter while they watched the game for 15% or more of the time during…

Marketing Extreme Reach Super Bowl 49 Brand Effectiveness Study

5 04 0 4 03 0 3 0 Brand E�ectiveness Study SUPER B WL Xl X February 2015 | Final Results 5 04 0 4 03 0 3 0 About This Study This year, a 30-second TV commercial during…

Documents Super Bowl Marketing MKT 3865 Dr. Don Roy. Super Bowl Advertising Trends 1.Cost to advertise during....

Slide 1Super Bowl Marketing MKT 3865 Dr. Don Roy Slide 2 Super Bowl Advertising Trends 1.Cost to advertise during Super Bowl has risen sharply in recent years. Slide 3 The…