Documents VLMD 2010 STRATEGIC, CREATIVE & TACTICAL PLAN Presented to the Commission on Special Events On June....

VLMD 2010 STRATEGIC, CREATIVE & TACTICAL PLAN Presented to the Commission on Special Events On June 2, 2010 Vail Brand Goal: Lighthouse Concept Our goal: to develop the…

Design Sperry Advertising Campaign

1. Campaign 1: Sperry 2. Why are we communicating? To increase awareness and sales of Sperry’s fall and winter fashions within targeted audiences nationwide. Who are we…