Documents Determinants of successful virtual communities: Contributions from system characteristics and social...

Determinants of successful virtual communities: Contributions from system characteristics and social factors Nova Novita Ira Geraldina Intan Oviantari 1. Introduction A virtual…

Documents What is Brand Loyalty

Creating Brand Loyalty An insight into the concept of brand loyalty and how this can be created by means of a virtual community Creating Brand Loyalty Af Anne Albrekt Vejleder:…