1. 2. Visitor Data Mart – Present and FutureJennifer Wilson, Webtrends 3. the key to successful targeting:RELEVANCE 4. the key to relevance:SEGMENTATION 5. 4 types of segmentationBehavioralDemographicGeographicAttitudinal…

Slide 1 Ch3: Targeting the right markets Go To Market Strategy Slide 2 Overview I.Review of Chapters 1 & 2 II. Chapter 3: targeting the right markets 1. Common targeting…

Slide 1 CHAPTER 4: UNDERSTANDING CUSTOMERS: BUSINESS TO CONSUMER MARKETS Part 2: Use Information to Drive Marketing Decisions McGraw-Hill Education 1 Copyright © McGraw-Hill…

Introduction to influencer programmes I. Importance of influence II. Types of influencer campaign III. Measures of success IV. What next? 1 Sophie Griffiths The importance…

Jason Tye, Prof Craig Underwood Surrey Space Centre, University of Surrey, UK Dr Martin Unwin, Dr Philip Jales Surrey Satellite Technology LTD, UK SPACE REFLECTO Brest, France,…