1. 2. Visitor Data Mart – Present and FutureJennifer Wilson, Webtrends 3. the key to successful targeting:RELEVANCE 4. the key to relevance:SEGMENTATION 5. 4 types of segmentationBehavioralDemographicGeographicAttitudinal…
Slide 1 Ch3: Targeting the right markets Go To Market Strategy Slide 2 Overview I.Review of Chapters 1 & 2 II. Chapter 3: targeting the right markets 1. Common targeting…
Introduction to influencer programmes I. Importance of influence II. Types of influencer campaign III. Measures of success IV. What next? 1 Sophie Griffiths The importance…
Jason Tye, Prof Craig Underwood Surrey Space Centre, University of Surrey, UK Dr Martin Unwin, Dr Philip Jales Surrey Satellite Technology LTD, UK SPACE REFLECTO Brest, France,…