1. Marketing 101Stacy Landreth Grau, Ph.D. 2. The managerial process of creating and maintaining a fit between the organization’s objectives and resources and evolving…
Slide 1 Chapter 1: An Overview of Marketing Copyright 2010 by Cengage Learning Inc. All Rights Reserved1 Slide 2 What is Marketing? Slide 3 A Philosophy An Attitude A Perspective…
Concepts and Strategies Strategic Planning Strategic Planning Strategic Marketing Management What is the organizationâs main activity? How will it reach its goals? THE ANSWER…