Tag: good email marketing

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subject line testing

Documents Best Practice Webinar: Effective A/B Tests [Oct. 18, 2012]

1. Testing for SuccessHow to Effectively Utilize A/B Split Testing 2. Fishbowl Best Practices WebinarHosted by:Drew HebbleSenior Marketing Specialist 3. AGENDA• The Basics•…

Documents Driving Increased Email Response Rates and Member Site Use via Targeted Campaigns Inbox =...

Slide 1Driving Increased Email Response Rates and Member Site Use via Targeted Campaigns Inbox = Opportunity Tyler Cox Manager of Consumer Analytics, eBusiness, Regence Slide…

Technology The 30-character Sales Pitch

1.The 30-Character Sales Pitch How to write effective email subject lines for mobile devices.www.adestra.com2. Are longer or shorter subject lines best? Optimum character…

Business The Anatomy of an Email & Improving Conversions

1. Flickr: Anatomy of an Email and Improving Conversion 2. 6 Parts of the Human Body 1. Head (Hair) 2. Face (Eyes, Nose, Mouth) 3. Neck & Upper Body 4. Abdomen (Guts)…

Marketing Email Marketing 4 Startups by @susanfsu of @500startups

MARKETING 4 STARTUPS EMAIL with Susan Su EMAIL Marketing + Startup Metrics Acquisition Activation Retention Revenue Referral EMAIL MARKETING 4 STARTUPS email collector is…

Marketing Email 4 Startups: Marketing Hell Week at 500 Startups Susan Su

1. SUSAN SU 2. EMAIL = Email is the highest ROI channel there is ● no display algorithms to ‘game’ ● highly trackable -- even 1:1 emails ● 4 billlllllion accounts…