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Consumer behavior Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. 5-1 Customer vs. Consumer Behavior  Customer behavior:…

Documents Chapter 5 Consumer Behavior. 5-2 Chapter Objectives 1.Distinguish between customer behavior and...

Slide 1 Chapter 5 Consumer Behavior Slide 2 5-2 Chapter Objectives 1.Distinguish between customer behavior and consumer behavior. 2.Explain how marketers classify behavioral…

Documents Copyright © 2001 by Harcourt, Inc. All rights reserved. 9-1 CHAPTER NINE INTERPERSONAL DETERMINANTS...

Slide 1 Copyright © 2001 by Harcourt, Inc. All rights reserved. 9-1 CHAPTER NINE INTERPERSONAL DETERMINANTS OF CONSUMER BEHAVIOR Text by Profs. Gene Boone & David Kurtz…

Documents Consumer Behavior Jeremy Kees, Ph.D.. Model of Consumer Behavior.

Consumer Behavior Jeremy Kees, Ph.D. Model of Consumer Behavior Reviewâ¦. So, weâve talked about the marketing concept and the importance of building relationships But…

Documents Part 2: Understanding Buyers and Markets

Part 2: Understanding Buyers and Markets Consumer Behavior Business-to-Business (B2B) Marketing Serving Global Markets Chapter 5 Consumer Behavior Copyright © 2006 by…