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Education 10 question

1. 10 CONCEPT QUESTIONS NOEL G. ESCALO 2. Key Concepts ABrandis the identity of a specific product, service, or business. A brand can take many forms, including a name, sign,…

Documents Consumer Based Brand Equity

1.Journal of Marketing Management, 2002, 18, 27-48Rodolfo Vázquez1,Consumer-based Brand Equity: A. Belén del Río2Development and Validation of a and Víctor Iglesias3…