Documents art%3A10.1007%2Fs12599-013-0261-9

BISE – RESEARCH PAPER In eWOMWe Trust A Framework of Factors that Determine the eWOM Credibility Electronic word-of-mouth (eWOM) as an instrument of marketing communication…

Documents art%3A10.1007%2Fs12599-013-0261-9

BISE – RESEARCH PAPER In eWOMWe Trust A Framework of Factors that Determine the eWOM Credibility Electronic word-of-mouth (eWOM) as an instrument of marketing communication…