Compiled by: PTM Batch 07-10 [STRATEGIC MANAGEMENT] Class notes by Prof. Sanjayan Nair given during the class lectures. These notes have various concepts explained point…
Amity Business School Global Product Policy Decisions I: Developing New Products for Global Markets 1 Amity Business School Introduction A cornerstone of a global marketing…
Satyam Scandal would Impact Foreign Investments in India Scandal at Satyam: Truth, Lies and Corporate Governance Published: January 09, 2009 in India Knowledge@Wharton When…
BOSTON CONSULTING GROUP MATRIX ( BCG ) This technique is particularly useful for multi-divisional or multiproduct companies. The divisions or products compromise the organisations…
1. They thrive on ideas 2. Mencap Funding Day Lisa Dixon Centre Haswell 3. “You’ve been looking at the cash flow projection again haven’t you” 4. Let’s get started!…
By Name & Student ID Syeda Sara Banu (1019184) Signature Syed Razvi (1019470) Aman Preet Kaur Tony 1 TABLE OF CONTENTS By.....................................................................................................................................................................1…
STRATEGIC MANAGEMENT Course Outline: 1. Introduction: Concept and Role of Corporate Strategy. Levels of Strategy. Basic Model of Strategic Management. Approaches to Strategic…
1. Product Equity Advanced Marketing ManagementMaribel C. Tubera DBA Student 2. What is a product? • It is anything that can be offered to a market for attention, acquisition,…
1. 2. Poised for Exponential Growth A Case Study Presented by : Yagwendra Singh SaurabhBarmecha Amity Business School 3. The Focus Analyse the dilemma over the growth…