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“Making Sense of IWOM”: IWOM White Paper on the Role of Internet Word of Mouth in Driving Purchase Decisions
Business “Making Sense of IWOM”: IWOM White Paper on the Role of Internet Word of Mouth in Driving...

1. Making Sense of IWOM Topic 1: The role of Internet Word of Mouth (IWOM) in purchase decisionsJune 2009 © 2009 CIC 2. Contents Overview 3Do consumers pay attention to…

Word Of Health China (Oncology) (English)
Technology Word Of Health China (Oncology) (English)

1. Word of Health: China Listening to and learning from Internet Word of Mouth discussions about the healthcare and pharmaceutical industriesFeatured disease area: Oncology…

CPI Event Preliminary Program
Documents CPI Event Preliminary Program

1. Houston, Texas OctOBER 19-21, 2010 RelianT CenTeR, Hall e ConneCting with the Future of the Global ChemiCal & petroChemiCal proCess industriesit is a great honor to…

From Social Media To Social Crm 1 What Customers Want
Documents From Social Media To Social Crm 1 What Customers Want

1. IBM Global Business Services Customer Relationship ManagementExecutive ReportIBM Institute for Business ValueFrom social mediato Social CRMWhat customers wantThe first…

The Chief Data Officer's Quest for Data Quality and Data Governance
Business The Chief Data Officer's Quest for Data Quality and Data Governance

1. Mario Faria 1 The Chief Data Officer’s Quest for Data Quality and Data Governance Mario Faria June 24th, 2014 http://www.cdo-inc.com/ 2. Mario Faria 2 Who am I ? • …

The power of cloud
Business The power of cloud

1. IBM Global Business ServicesStrategy and TransformationExecutive ReportIBM Institute for Business ValueThe power of cloudDriving business model innovation 2. IBM Institute…

From social media to social crm
Business From social media to social crm

1. IBM Global Business Services Customer Relationship ManagementExecutive ReportIBM Institute for Business ValueFrom social mediato Social CRMWhat customers wantThe first…

IBM - From social media to social crm (1/2)
Business IBM - From social media to social crm (1/2)

1. IBM Global Business Services Customer Relationship ManagementExecutive ReportIBM Institute for Business ValueFrom social mediato Social CRMWhat customers wantThe first…

From Social Media to Social CRM, IBM Institute for Business Value
Business From Social Media to Social CRM, IBM Institute for Business Value

1. IBM Global Business Services Customer Relationship ManagementExecutive ReportIBM Institute for Business ValueFrom social mediato Social CRMWhat customers wantThe first…

From Social Media to Social CRM by IBM - Part 1
Business From Social Media to Social CRM by IBM - Part 1

1. IBM Global Business Services Customer Relationship ManagementExecutive ReportIBM Institute for Business ValueFrom social mediato Social CRMWhat customers wantThe first…

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