Documents Choice-Driving Narrative

[1] THE CHOICE- DRIVING NARRATIVE January 2011 Derek Fetzer (Director, Global Strategic Analytics / Global Strategic Marketing & Market Access, Janssen - Pharmaceutical…

Documents There are two halves to the word “Storytelling:” Story —and— Telling

SECRETS from the “OTHER HALF” of STORYTELLING or, “What, really, IS a Story?” by Kendall Haven Story Consultant/Author/Storyteller www.KendallHaven.com [email protected]…