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Business Reconsmp 0051 powerpoint_(2)

1. Online vs In-Store:Creating a Win-Win ThroughDigital Technology 2. Online vs In-Store:Online & In-Store: 3. Mono to OmniMonochannel – One or another, Bricks or ClicksMultichannel…

Documents Chapter 3: Multichannel Retailing HDCS 3303 – Section 12711 Introduction to Merchandising...

Slide 1 Chapter 3: Multichannel Retailing HDCS 3303 – Section 12711 Introduction to Merchandising Evangeline Caridas Slide 2 I. Non-store Versus Store-based Retailers While…

Documents New Marketing for the New Economy

New Marketing for the New Economy Philip Kotler, Ph.D. Kellogg Graduate School of Management Northwestern University Society for Marketing Advances Orlando, Florida November…

Documents Customer Relationship Management. Questions What is customer relationship management? Why do...

Customer Relationship Management Questions What is customer relationship management? Why do retailers want to treat customers differently? How do retailers determine who…

Documents Types of Store-Based Retailers Service Retailers 2.

Types of Store-Based Retailers Service Retailers * Chapter Objectives Identify the types of store-based retailers. Explain the importance of service retailers. Identify the…

Documents CS155b: E-Commerce

CS155b: E-Commerce Lecture 5: Jan. 28, 2003 B2C E-Commerce Acknowledgement: H. Chiang Revenue Models Sell goods and services and take a cut (just like B&M retailers).…

Documents retailcustomerrelatiosnhipmgt.ppt

Chapter 11 Customer Relationship Management Retailing Strategy Retail and Site Locations Chapter 7 and 8 Organizational Structure and Human Resource Management Chapter 9…