1. Online vs In-Store:Creating a Win-Win ThroughDigital Technology 2. Online vs In-Store:Online & In-Store: 3. Mono to OmniMonochannel – One or another, Bricks or ClicksMultichannel…
New Marketing for the New Economy Philip Kotler, Ph.D. Kellogg Graduate School of Management Northwestern University Society for Marketing Advances Orlando, Florida November…
Customer Relationship Management Questions What is customer relationship management? Why do retailers want to treat customers differently? How do retailers determine who…
Types of Store-Based Retailers Service Retailers * Chapter Objectives Identify the types of store-based retailers. Explain the importance of service retailers. Identify the…
CS155b: E-Commerce Lecture 5: Jan. 28, 2003 B2C E-Commerce Acknowledgement: H. Chiang Revenue Models Sell goods and services and take a cut (just like B&M retailers).…
Chapter 11 Customer Relationship Management Retailing Strategy Retail and Site Locations Chapter 7 and 8 Organizational Structure and Human Resource Management Chapter 9…