Business Accenture, Comscore, Dunhumby CPG & Digital White paper

1. Are Your CPG BrandsMaximizing the Return onYour Digital Investment?Research Shows Direct Correlationbetween CPG Brand Website Usageand In-Store Purchase Behavior 2. According…

Business Comscore CPG white paper

1. Are Your CPG BrandsMaximizing the Return onYour Digital Investment?Research Shows Direct Correlationbetween CPG Brand Website Usageand In-Store Purchase Behavior 2. According…

Documents CHAPTER SEVENTEEN Outlet Selection and Purchase McGraw-Hill/Irwin Copyright © 2004 by The...

Slide 1 CHAPTER SEVENTEEN Outlet Selection and Purchase McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 2 CHAPTER 17 Outlet…

Documents Chap017 cb

1. CHAPTER SEVENTEEN Outlet Selection and Purchase McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc.All rights reserved. 2. Outlet Selection and Purchase…