Documents Exposure, Attention, and Perception Chapter Four.

Slide 1Exposure, Attention, and Perception Chapter Four Slide 2 Copyright © Houghton Mifflin Company. All rights reserved.4 | 2 Key Concepts Consumers’ exposure to marketing…

Documents Chapter 3 From Exposure to Comprehension. Learning Objectives Discuss why marketers are concerned...

Slide 1 Chapter 3 From Exposure to Comprehension Slide 2 Learning Objectives Discuss why marketers are concerned about consumers’ exposure to marketing stimuli & what…