1. +Sweet Nothing‟sSarah Fedy, Julie Forbes, Natalie Jamieson,Amy McIntosh, Charlotte Snow 2. +Store Name and Reason Sweet Nothings: The name is fun, flirty and…
CHAPTER 7 r the store as a brand. Selfridges and Harrods are retailer brands that attract and retain customers because of their store brand image and product range. As these…