1.  Arslan Ahmed 2.  Perception:  Process via which consumers select and organize stimuli, so as to provide themselves with a meaningful and coherent view of the…

1. PERCEPTION Aparna Goyal 2. PERCEPTION How we see the world in and around us 3. Perception Consumer as Perceiver Theobjective realityof the product matters a little and…

1. 1 2. [email protected] 3. Chapter 2PerceptionCONSUMER BEHAVIOR Chapter 2 [email protected] 4. Learning Objectives When you finish this chapter, you should…

1. PERCEPTION Aparna Goyal 2. PERCEPTION How we see the world in and around us 3. Perception Consumer as Perceiver Theobjective realityof the product matters a little and…

1. Are the centre circle same in size? 2. Which one is lengthy? 3. Write a story 4. PERCEPTION • The process by which an individual selects, organizes, and interprets stimuli…