CHAPTER – 1 INTRODUCTION Parle Products has been India's largest manufacturer of biscuits and confectionery for OVER 80 years now. Parle-G, the world„s largest selling…

1. New Delhi Institute of Management Page 1 NEW DELHI INSTITUTE OF MANAGEMENT Summer Training Report On Product Placement And Market Penetration For Sahara Q Shop Unique…

CONSUMERS’ PERCEPTION OF THE COUNTRY-OF-ORIGIN EFFECT ON PURCHASING INTENTIONS OF (IN) CONSPICUOUS PRODUCTS What is Conspicuous products ? Conspicuous products are public…

1 ACKNOWLEDGEMENT We are thankful to Prof. Pranab Deb who has given us this opportunity to undertake this project and conduct the research study. We are also thankful to…

HINDUSTAN COCA-COLA BEVERAGES PRIVATE LIMITED AN INTERNSHIP REPORT ANURADHA NAYAK SSN: 888-93-2972 IN PARTIAL FULFILMENT OF THE MASTERS PROGRAM IN BUSINESS ADMINISTRATION,…

Chapter 4: Memory and Cognitive Learning Consumer Behavior: A Framework John C. Mowen Michael S. Minor Memory . . . . . . affects the exposure, attention, and comprehension…

BRAND EXTENSION Brand extensions are an important brand growth strategy Group – 3 NITESH TAUNK KETAN CHOUBE SURAJ SINGH THAKUR PRAVIN UGHADE Brand Extension Brand extension…

A demographic study for consumer product (laptop) evaluation based on add-on features Submitted by Group 4, IIFT, EPGDIB 2009-11 A DEMOGRAPHIC STUDY FOR CONSUMER PRODUCT…

Market Forces July 2005 Vol. 1 No. 2 BRAND EQUITYOF FOOD RESTAURANTS IN KARACHI SYED MEHDI RAZA & TARIQ JALEES College of Management Science PAF-Karachi Institute of…

A SUMMER TRAINING PROJECT ON MARKET SHARE OF DABUR HONEY IN DABUR INDIA LTD. In partial fulfillment of the degree of BACHELOR OF BUSINESS ADMINISTRATION (2004-2007) UNDER…