Market Forces July 2005 Vol. 1 No. 2 BRAND EQUITYOF FOOD RESTAURANTS IN KARACHI SYED MEHDI RAZA & TARIQ JALEES College of Management Science PAF-Karachi Institute of…
1. Defining your tourism message 2. What experience are you selling?The DestinationThe LURE: the experience that motivates the visitor toactually come to your destination.DIVERSIONS:…