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Business Shopper research

1. Shopper ResearchBy Kath Rhodes1 2. 2It’s not that easy getting shopperresearch right...22 3. 31. People often make choices intuitively,instinctively, repetitively...…

Technology Elevator Speech

1. Your E L E V A T O R SpeechEvery day we are given passing chancesto tell others who we are. What do you say? 2. In the time it takes to ride an elevator what wouldyou…

Education Understanding by Design: Using UbD to Ensure Quality Learning

1. Backwards Design: Using UbD to Ensure Effective Learning Glenn Wiebe [email_address] 2. More resources at: Download presentation at: …

Education Designing with Dialogue: Questions

1.Designingwith Dialogue Leadership and Framing the Right QuestionsMarch 25, 2009 Strategic Innovation Lab, Toronto Greg Judelman Bruce Mau Design Peter Jones, PhD Redesign…

Technology The Fisheye Analytics media lens training deck

Slide 1 Fisheye Analytics Training March 2011 We know what is important. We know who is important. Worldwide. We make sense out of media 1 About Fisheye Analytics A media…

Documents Success Model

MADE to STICK SUCCESs Model www.MADE to STICK.com PRINCIPLE 1 SIMPLE PRINCIPLE 2 UNEXPECTED PRINCIPLE 3 CONCRETE PRINCIPLE 4 CREDIBLE PRINCIPLE 5 EMOTIONAL PRINCIPLE 6 STORIES…

Business New Product Marketing: Building Ideas that stick ... and people never forget

1. Bryan Cassady Guest Professor, [email protected] KU Leuven Master Class: New Product Marketing 1/11 Course Introduction Building Ideas that stick and people never…

Career Success model

1. MADE to STICKSUCCESs ModelA sticky idea is understood, it’s remembered, and it changes something. Sticky ideas of all kinds—ranging from the “kidney thieves” urbanlegend…

Business Engagement Planning

1. Engagement Planning: Tools? 2. interruption 3. engagement 5. Engagement marketing is about creating ‘sticky’ ideas, products…

Documents Outline of Made to Stick

MADE to STICK SUCCESs Model www.MADE to STICK.com PRINCIPLE 1 SIMPLE PRINCIPLE 2 UNEXPECTED PRINCIPLE 3 CONCRETE PRINCIPLE 4 CREDIBLE PRINCIPLE 5 EMOTIONAL PRINCIPLE 6 STORIES…