Business A six step content marketing model

The traditional advertising model is under pressure. Advertising is evolving towards content marketing: instead of a big bang, campaign-only, approach, companies should evolve…

Business About conversations, SEO & elephants

SEO is focussing too much on buying Google ads and smart tagging of online content. Those elements are of course important. However, we are missing the elephant in the room:…

Business The Superstar Company

Superstar companies are growing companies based on the power of people (both internal and external). These people spread content on different touchpoints and this in line…

Education Personality of the conversation manager

To drive change, you need a conversation manager. Someone who integrates word-of-mouth in everything you do. The personality of the conversation manager is key to success,…