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Slide 1 REPUBLIC OF THE PHILIPPINES RAMON MAGSAYSAY TECHNOLOGICAL UNIVERSITY CASTILLEJOS EXTENSION- SAN MARCELINO CAMPUS CASTILLEJOS, ZAMBALES A REPORT IN MKTG. 1 PRINCIPLE…

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1.  A Marketing Manager of FMCG brand is faced with a situation where the sales figure for his most popular brand is declining in Hubli Region when compared to others.…

Documents Malhotra Mr05 Ppt 01

Chapter 1 Introduction and Early Phases of Market Research © 2007 Prentice Hall 1-1 Chapter Outline 1) Overview 2) 3) 4) 5) Definition of Marketing Research A Classification…