Business Sport sponsors' wallets snap shut in downturn - IESE business school july-september 2009

1. Sport Sponsorship in SpainSport Sponsors WalletsSnap Shut in DownturnExecutive Summary Few things in life generate as much passion as sport. It is capable of mobilizing…

Documents Sport Sponsors' Wallets Snap Shut in Downturn

IESE Alumni Magazine / JULY - SEPTEMBER 200914 Sport Sponsorship in Spain Sport Sponsors' Wallets Snap Shut in Downturn Prof. José Luis Nueno Professor of Marketing,…