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Sports Marketing: A Strategic Perspective Matthew D. Shank Professor of Marketing and Chair Department of Management and Marketing Northern Kentucky University Understanding…

Slide 1 Slide 2 Sports Marketing: A Strategic Perspective Third Edition Matthew D. Shank CHAPTER 1 EMERGENCE OF SPORTS MARKETING Slide 3 Understanding the Sports Industry…

Sports Marketing: A Strategic Perspective Matthew D. Shank Professor of Marketing and Chair Department of Management and Marketing Northern Kentucky University Understanding…

Sports Marketing: A Strategic Perspective Matthew D. Shank Professor of Marketing and Chair Department of Management and Marketing Northern Kentucky University Understanding…