1. JO GREEN ACCOUNT DIRECTOR, SIL PR AGENCY 2. PR S2/11 PR Toolkit 3. PR TOOLS – ON THE SPEEDO HUB 1 x Trade Press Release 9 x Consumer Press Releases Press releases and…
Slide 13.1.3 – Making informed decisions: Sponsorship Learning objectives To understand the characteristics of commercial sport. To develop an understanding of how sponsorship…
Slide 1 Slide 2 Company Overview 1957 Phil Knight and Bill Bowerman meet 1971 swoosh is designed by Carolyn Davidson 1980 Nike goes public 1981 Nike international is formed…
Slide 1 SLAP SHOT SPORTS DRINK CAL DEARTH & PAT DEVLIN Slide 2 BACKGROUND Slide 3 MARKET Dominated by Gatorade and PowerAde Other small companies make up around 20% Slide…
SPORTS EQUIPMENT AND APPAREL INDUSTRY- ENVIORNMENTAL SCAN Different clothing companies like Nike, Under Armour, Adidas, and Jordan sponsor and make jerseys for teams in college…