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1. INTERNATIONAL FOOTBALL SUMMIT 2014CHANGES IN FAN DNA AND THEIMPACT ON THE SPONSORSHIPINDUSTRYCOLOGNE I 02.10.2014MIKE WRAGG, GLOBAL HEAD OF RESEARCH 2. WHAT HAS CHANGED?Global…

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INTERNATIONAL FOOTBALL SUMMIT 2014 CHANGES IN FAN DNA AND THE IMPACT ON THE SPONSORSHIP INDUSTRY MIKE WRAGG, GLOBAL HEAD OF RESEARCH COLOGNE I 02.10.2014 WHAT HAS CHANGED?…