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CHAPTER 6: INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College Overview Marketing communications are the…

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Prepared by . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Brand management Prepared by PROF. RAJESH KUMAR (MBA IMT- Ghaziabad, SIX-SIGMA BLACK BELT…

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Integrating Marketing Communications to Build Brand Equity Brand Management Group Members: Muhammad Ghazanfar (1011187) Muhammad Habib Shaikh (1111192) Nawal Imam (1111125)…

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BUILDING, MEASURING, AND MANAGING BRAND EQUITY INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY Zeenat Jabbar 6.1 Overview Marketing communications are the means…