CHAPTER 6: INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College Overview Marketing communications are the…
Prepared by . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Brand management Prepared by PROF. RAJESH KUMAR (MBA IMT- Ghaziabad, SIX-SIGMA BLACK BELT…
Integrating Marketing Communications to Build Brand Equity Brand Management Group Members: Muhammad Ghazanfar (1011187) Muhammad Habib Shaikh (1111192) Nawal Imam (1111125)…
BUILDING, MEASURING, AND MANAGING BRAND EQUITY INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY Zeenat Jabbar 6.1 Overview Marketing communications are the means…